Meet Emily.
She is the CEO of a tech startup, and she is really proud of her product. But she has been struggling to generate new leads for her overgrowing business. She always knew the importance of ‘social media‘ in reaching out to her target audience, but she felt overwhelmed every time she tried to scale up.
After multiple hits and trial and error, she came up with a blueprint. The lead-gen strategic approach not only brought her massive reach but also enhanced her brand’s market presence.
Mastering social media might appear as a piece of cake, especially in the current digital realm. However, the appropriate use of resources is critical in this respect, or you may suffer heavy losses.
Let’s dive straight into the roadmap for setting up your lead-gen machine.
I know, it feels good to imagine overflows of money, so let’s get to the juicy stuff in….
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Leverage Your Social Media Presence in 5 Easy Steps – Your Roadmap to Six Figure Business Is Ready
#1 – Look for Your Brand Story
Brands with a narrative and emotional connection with the audience are far better at capturing leads than the ones without.
Let’s look at an example — world-renowned sneaker brand Nike.
How did it evolve this much?
It boils down to one thing: emotional spark.
Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, it was fundamentally a Japanese shoe brand that evolved into the world-largest brand, Nike, in 1971.
Over the years, it has featured athletes from various backgrounds around the themes of preservance and diversity. Its unique storytelling has captured the hearts of many by portraying a message that is accessible to anyone who has a passion for it.
Customers and prospects are desperate to know the why behind your brands, and if it resonates with them, it churns them into buying. It, in fact, fosters trust, which is the core principle in buying and selling.
Perhaps leveraging social media to connect with people having an interest in your product and service through storytelling will kindle a series of emotions that are likely to turn casual followers into regular customers.
#2 – Optimize Your Social Handles To Capture Leads Instantly
…What if you’re doing everything right and still you fail to capture prospects?
Optimizing your social handles is preponderant when it comes to brand marketing. Your website and social media handles are your digital storefronts that convey a lot about your brand. Social media marketing works in tandem with optimization features to bring about tangible results across various platforms.
By optimization, we mean the use of appropriate keywords and phrases in headlines and descriptions on LinkedIn, Facebook, Instagram, and Twitter, etc. It will ultimately help people discover you and will translate into more visibility than ever.
Moreover, the use of hashtags has shown commendable expansion and reach for several brands and has even sparked various trends among the target population.
Additionally, profiles with clear call-to-actions (CTAs) such as ‘Book Now‘ or ‘Call Us‘ are quick at driving engagements and reactions. LinkedIn and Instagram sections that have straightforward ‘Book Now‘ and ‘Message Us‘ options have been known to increase click-through-rates by 20%
Earlier, people used to believe in word of mouth, whereas these days, people rely more on general reviews and recommendations provided by trusted visitors. This will enhance your credibility in the market and, thus, become a reason why people must trust you.
Furthermore, in the world of clickbait and short attention spans, letting people scroll all the way through your social handles gets difficult. To tackle this, visually appealing reels and graphics seamlessly drive scrollers into buying. So, it’s recommended that you focus more on the visual appeal of your brand, as we live in a world where great aesthetics are highly regarded.
#3 – Know Their Burning Problems
Whatever you’re selling, be it a service or product, it must relieve the pain of your audience. You have to discover one burning problem that hits the bull’s eye. This way, you’ll learn about the pain points that exist within their market, ensuring that you have the right solution to make it disappear.
As a brand, you have to step up. Creating content that directly addresses your audience’s pain points will set the stage for you – making you their friend in the time and need.
Perhaps you can employ various content production methods, one of which we usually see on websites in the ‘Blog‘ section. Maintaining this section and incorporating your brand naturally within will invite leads in the longer run.
Picture a patient with pain in the teeth. A detailed step-by-step guide from your dental clinic about the causes of pain will provide insights that will, in turn, build the foundation of trust between you two. Over time, their loyalty will increase, surpassing their expectations to expand your clientele.
There are other ways to go about it as well. In a world where the attention span is shrinking with every passing day, the use of captivating videos and infographics will build personal connections. Walking them through complex structures becomes easier while paving the way for real-time interactions with the viewers.
Next comes brand positioning. Market yourself as an industry leader who is well aware of market trends, challenges, and solutions. Sharing thoughtful content and dissecting recent trends through social handles like LinkedIn and Twitter build authority among the masses. These go-to insights are phenomenal at fostering a sense of camaraderie. And when they think of you as friends, they buy.
#4 – Use Custom Ads to Meet Them When They Need You
Spending on Ads can be overwhelming, but once your intent is focused on a segmented audience, it turns out to be the most powerful tool to bring people from ‘just clicking‘ to ‘buying.’
LinkedIn, Facebook, and Instagram allow you to show up to only the audience who are most likely to buy your products.
According to research, 72% of consumers engage with advertisements that are relevant to their needs. Rather than target mass audiences through billboards and electronic media advertisements, social media Ads are the new normal. Segmentation of your audience can be done based on demographics like their location, age, job title interests, and more.
In contrast, you may pursue segmentation based on behaviors and previous challenges they might have faced within the same niche.
And next comes the effectiveness of ads. Reaching the right audience is one thing, while setting momentum is another. With the right words, graphics, and incentives, you can significantly improve engagement rates.
#5 – Improve Engagement by Leveraging Chatbots and AI Assistants
Looking for a game-changer opportunity for your brand?
You got to do something.
And what’s that?
Be at the disposal of your clients. Let them know that you’re their priority. It’s obvious you or your team can’t be active on social media 24/7.
Therefore, leveraging the power of AI, you can instantly get back to people seeking your help. make them feel valued and important. Helping them instantly with what they need.
Automated messaging tools are available on almost all social media handles and are instantaneous with responses to the customers over their common queries. For example, activating an automated greeting message on WhatsApp Business can help acknowledge your service and your prospect’s interests. Perhaps chatbots are crucial in qualifying leads. Customers asking about pricing and budget can be directly guided to a consultation call, which can perhaps lead to a win-win situation.
Additionally, chatbots are way proactive when it comes to operating an online store. E-commerce brands have chatbots to recommend specific products to their customers as per their needs. This immediate interaction lets them explore and finally brings them to the product they’d love to spend on. So, this brings convenience to your brand without the need for round-the-clock support from your team.
For businesses that have a heavy volume of inquiries on a daily basis, catering individually to all of them would be no less than a hassle. So, the use of automated tools keeps potential consumers engaged until they are ready to progress in a conversation.
In a Nutshell
If you are looking forward to hitting the jackpot, you must master the use of social media to target the touchpoints of your consumers. You must adopt an effective strategy or a roadmap to help you hit the mark.
This will be done through optimizing your digital storefront, incorporating vital CTAs, knowing the pain points and effectively targeting them, and using chatbots to create engagements. Together, these elements will build trust and credibility in the market effectively to kickstart and run your brand.
Meta description: Get ready to 2x and 3x the number of leads for your business through simple social media marketing. Learn it today.